This is what I do.

Creative and strategic brand marketer with 6+ years leading cross-platform storytelling and content strategies that drive audience engagement and brand growth. Proven ability to connect teams, platforms, and data to deliver cohesive, results-driven campaigns across digital, print, and experiential media. Passionate about merging creativity with strategy to build meaningful brand experiences that resonate and convert.

CURRENT EXPERIENCE 

Associate Director of Marketing and Communications

College for Creative Studies (CCS) | September 2023

RESPONSIBILITIES:

  • Oversee the planning and execution of an annual content calendar that integrates all marketing initiatives across web, video, social media, print, PR, and advertising, ensuring a unified and strategic brand presence.

  • Developed content strategies expanding brand recognition in U.S. and international markets.

  • Managed multi-platform ad campaigns and budgets, increasing apply page traffic by 625% and targeted landing page visits by 322%.

  • Lead production of high-impact social media content across TikTok, Instagram, Facebook, YouTube, LinkedIn, and Twitter, ensuring brand consistency and engagement.

  • Manage and mentor a multidisciplinary team of content creators, including videographers, photographers, writers, designers, social media specialists, and student ambassadors, fostering collaboration, creativity, and high performance.

  • Analyze metrics (Later, Meltwater, Google Analytics) to optimize content strategy and engagement.

  • Develop crisis communications plans; serve as key contact during campus crises.

PAST EXPERIENCE 

Assistant Director of Social Media

College for Creative Studies (CCS) | July 2022

RESPONSIBILITIES:

  • Executed global social media strategy, boosting YouTube engagement by 295%, Facebook reach by 77.5%, and TikTok impressions to 5M+ within one year.

  • Launched multi-platform ad campaigns driving 59k website views and 195% increased TikTok landing page traffic; retargeting led to a 30% increase in Dual Enrollment.

  • Managed CCS’s social content and audience engagement.

  • Collaborated with Stuart Weitzman, Detroit Lions, DIA, and Carhartt to amplify storytelling.

  • Led and mentored a team of 10+ content creators.

 

Senior Social Media Manager

College for Creative Studies (CCS) | July 2021

RESPONSIBILITIES:

  • Designed and implemented the College’s first campus-wide social media policy, unifying branding across departments.

  • Oversaw Instagram Alumni Takeovers, increasing reach and engagement.

  • Produced multimedia content (photo, video, graphics, copywriting) for campaigns.

 

Social Media Manager

College for Creative Studies (CCS) | August 2018

RESPONSIBILITIES:

  • Developed content calendars, ensured brand consistency, and maximized engagement through scheduling tools.

  • Provided social media training and strategy guidance to departments across the College.

  • Utilized scheduling software to maximize engagement, and ensure strategic content distribution.

  • Launched multimedia marketing campaigns, integrating video, graphics, and copywriting for cross-platform distribution.

 

EDUCATION & CERTIFICATIONS

Bachelors of Science: Multimedia Arts Technology

Western Michigan University |  2015-2018

3.85 overall GPA

 

Social Media Marketing Certificate

Cornell University |  2023